wow gold (www.wow77.com) really lives up to its acronym. It is widely recognised as the most popular online gaming system. Like many people I only found out about World of Warcraft after it had been around for many years. If only I had known about it earlier I would be at grand master level now.
The game commenced in 2004 and has taken the gaming world by storm with huge numbers of new members joining every month. The system has also developed much since the first release with many new talents, professions, scenarios and many additional levels of play. Cataclysm is the latest addition.
However, I have been amazed at how well the system has grown in popularity around the world as the system has not been effectively marketing in the usual sense. You never see TV, radio or newspaper advertising for this online game. All the marketing effort is effectively online. You would only see advertising on gaming sites, or within generation Y circles. That doesn't mean that it is a game only the younger generation would play as it also appeals to older players who have been online since the beginning of the internet.
The most effective marketing mechanism for this online gaming platform has been by word-of-mouth. This form of marketing has worked extremely well for software and gaming. It's a little bit like Facebook. When one person discovers the WoW system they want to play the game. They tell their friends about how cool the game is and how they should go online and join their online tribe. Groups of friends play together online building characters and professions so they can join in the fun of going on raids or taking on the enemies in battle.
The fact that the proliferation of the game did not require a huge marketing budget has made the game inexpensive and accessible to everyone while still being extremely profitable for the developer. Yes they have spent money on some advertising with well known people, such as Claude Van Dame, but overall the marketing costs are very small. Just compare to the marketing efforts spent on the latest movie releases. Many movie studios are spending more on advertising than what the movie cost to make. Surely there must be a better way to market movies so that the box office ticket price is kept to a minimum. Imagine if other businesses spent money on advertising like movie studios. For example, car manufacturers would have to sell a car for twice the cost of manufacture. Software is difficult and expensive to produce and may become technologically and culturally obsolete in a short period of time. So if large amounts of cash are wasted on advertising the developer may never recoup the expenditure over the life of the product.
As with other major software products on the market such as, Microsoft business and home software, there has been an industry develop to produce training materials to assist users to learn how to use the product for their application. Even a giant such as Microsoft do not develop documentation for their software apart from online help. Users purchase books and attend third party training courses to learn the software. WoW (World of Warcraft) is no exception with many independent books and guides available to help players advance through the game
The game commenced in 2004 and has taken the gaming world by storm with huge numbers of new members joining every month. The system has also developed much since the first release with many new talents, professions, scenarios and many additional levels of play. Cataclysm is the latest addition.
However, I have been amazed at how well the system has grown in popularity around the world as the system has not been effectively marketing in the usual sense. You never see TV, radio or newspaper advertising for this online game. All the marketing effort is effectively online. You would only see advertising on gaming sites, or within generation Y circles. That doesn't mean that it is a game only the younger generation would play as it also appeals to older players who have been online since the beginning of the internet.
The most effective marketing mechanism for this online gaming platform has been by word-of-mouth. This form of marketing has worked extremely well for software and gaming. It's a little bit like Facebook. When one person discovers the WoW system they want to play the game. They tell their friends about how cool the game is and how they should go online and join their online tribe. Groups of friends play together online building characters and professions so they can join in the fun of going on raids or taking on the enemies in battle.
The fact that the proliferation of the game did not require a huge marketing budget has made the game inexpensive and accessible to everyone while still being extremely profitable for the developer. Yes they have spent money on some advertising with well known people, such as Claude Van Dame, but overall the marketing costs are very small. Just compare to the marketing efforts spent on the latest movie releases. Many movie studios are spending more on advertising than what the movie cost to make. Surely there must be a better way to market movies so that the box office ticket price is kept to a minimum. Imagine if other businesses spent money on advertising like movie studios. For example, car manufacturers would have to sell a car for twice the cost of manufacture. Software is difficult and expensive to produce and may become technologically and culturally obsolete in a short period of time. So if large amounts of cash are wasted on advertising the developer may never recoup the expenditure over the life of the product.
As with other major software products on the market such as, Microsoft business and home software, there has been an industry develop to produce training materials to assist users to learn how to use the product for their application. Even a giant such as Microsoft do not develop documentation for their software apart from online help. Users purchase books and attend third party training courses to learn the software. WoW (World of Warcraft) is no exception with many independent books and guides available to help players advance through the game
Article Source: http://lichkingzhaok.webs.com/apps/blog/show/7753134-world-of-warcraft-leveling-guide-for-cataclysm
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